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Whether it’s your blood or your teammates, FOE is the Joy Boy way. We have seen too many people trade their destiny for a “bowl of soup”, a few minutes of fame or a quick dollar. “Family Over Everything” represents unity and sacrifice for those who we care about deeply. We don’t let the pulls of this world distract us from our loyalty to those we love, no matter what. 

JB heart 

Nipsey Hustle says kids spell LOVE, “T-I-M-E” … The Joy Boy Heart represents time spent, determination and humility. It’s the heart that thrives under pressure and pursues the betterment of those around them even when it’s inconvenient. The color turquoise is a mix of blue (genuine love) & green (communication), which makes the heart also mean “communicating in the spirit of love”.